Ashley Fryer

- web designer -

open door

Something Beautiful

WordPress developer and graphic design


Inspired by photography, a navigable multi-page blog to display the client’s writing.

Something Beautiful main page


This site acts as a platform for expression, as the client wanted a space to showcase writing and pictures about the beauty she sees around her daily.

In our initial consultation, she asked that the site be the following:

Something Beautiful blog


I tackled these requirements by using a CMS on a shared hosting. I created the logo in GIMP, selecting a modern color palate with cooler tones. Her photo was then made the background for this header. Because the client had a specific vision for the logo, I presented her with several variations before we jointly landed on the final.

Something Beautiful logo options